The Company

Founded in 2009, Cubic Telecom has established itself as a leading provider of innovative connectivity solutions and analytics services tailored for vehicle and IoT device manufacturers. Our mission is to empower organizations to manage and grow their revenue streams effectively. With our global reach and a dedicated customer base, we are driving the evolution of connected vehicles. At Cubic, we foster an energetic and collaborative atmosphere where creativity flourishes, and every team member is encouraged to excel. If you are results-focused, empathetic, and visionary, we want you to be part of our culture and values.

The Role

As a key member of Cubic’s marketing team, the Senior Product Marketing Manager will own the go-to-market (GTM) strategy and execution for Cubic’s products and services. This role requires a strong understanding of enterprise buying audiences, market trends, and the ability to act as the bridge between product, sales, and marketing teams. The ideal candidate will be customer-focused, an expert in messaging, and adept at driving adoption and revenue growth through effective GTM execution.

In this role, you will serve as the driving force behind product launches, ensuring effective collaboration across teams to position Cubic’s offerings as market-leading solutions.

Duties & Responsibilities

• GTM Strategy Development: Build and execute successful go-to-market strategies for Cubic’s product portfolio to drive revenue growth and market differentiation.
• Cross-Functional Collaboration: Partner with product management, sales, and marketing teams to align on messaging, positioning, and execution plans.
• Product Positioning & Messaging: Develop compelling, customer-centric value propositions and messaging frameworks tailored to key buyer personas and market needs. A big focus of this role will be drafting compelling content, messaging and narratives around our products so strong writing skills will be important.
• Sales Enablement: Equip the sales team with impactful messaging, collateral, presentations, and playbooks to accelerate deal cycles and adoption.
• Product Launches & Campaigns: Lead successful product launches, including marketing plans, collateral creation, and campaign strategies.
• Market & Customer Insights: Work with insights resource to shape and conduct market research, competitive analysis, and persona development to inform product strategy and GTM planning.
• Integrated Marketing Collaboration: Work closely with digital, campaign, content, and communications teams to drive product awareness and adoption through integrated campaigns.
• KPI Tracking & Reporting: Set and monitor key performance indicators (KPIs) for GTM initiatives and communicate progress to stakeholders.