ChannelSight is an international eCommerce Enablement & Intelligence platform helping global brand manufacturers including Philips, Diageo, Lenovo, Haier and others to maximise sales, understand conversion outcomes and improve marketing performance along every step of the consumer journey.
As we continue to scale our business and watch more and more companies leverage our products to optimise their online operations, we’re proud of our success in helping to shape the way in which products will be bought and sold online in the future.
Position Overview:
As the Demand Generation Manager, you will spearhead efforts to drive revenue growth across the B2B funnel - from awareness to retention. This role demands a strategic yet hands-on approach to managing and executing various marketing initiatives. You will work closely with a small team, leveraging your expertise to optimize performance campaigns, content distribution, and lead generation strategies.
Key Responsibilities:
Own Marketing's Net New Growth and Expansion Targets for ChannelSight.
Paid Marketing: Lead the strategy, launch, monitoring, and optimization of performance campaigns across platforms like Google Ads and social media ads.
Content Distribution: Collaborate with the Content team to define target audiences, create distribution strategies, and organize segmentation.
Reach: Build Partnerships with other SaaS companies to extend reach & audience.
Growth Inbound: Manage lead scoring, routing, and attribution to optimize inbound lead conversion.
Growth Outbound: Develop and launch innovative outbound campaigns to generate high-quality leads.
Website Conversion Rate Optimization (CRO): Manage the ChannelSight’s website and the development and implementation of strategic and technical recommendations to enhance user experience.
Key Results:
First 3 Months:
Develop a comprehensive understanding of our ecosystem, personas/ICPs, and market positioning.
Audit current paid marketing spend, recommend changes, and start implementing improvements.
Launch outbound campaigns targeting high-potential segments and book qualified leads for the Sales team.
Design and implement a new system for inbound lead scoring, routing, and conversion management.
Build a strategy for the ChannelSight Website and implement initial quick-win improvements to enhance performance indicators.
Within 12 Months:
Establish paid marketing as a profitable growth channel for specific products.
Achieve a 25% uplift in content engagement and sign-ups through improved content distribution.
Scale outbound lead generation to consistently generate meetings. Targets TBC.
Increase the conversion rate of inbound qualified leads by 25% or more.
Conduct multiple positive CRO experiments to increase visit-to-conversion rates.
Preferred Experience:
6+ years of experience in demand, growth or performance marketing in a B2B SaaS environment, ideally in a PLG or Self-Service context.
Proven track record in building scalable demand generation functions with significant revenue impact.
Excellent analytical skills and experience measuring data-driven marketing programs.
Ability to plan, organise, and execute multiple projects simultaneously, while meeting deadlines
Experience in creating and executing successful marketing strategies with a strong bias for action.
Ability to manage a small team and deliver high-quality results autonomously.
Knowledge of sales techniques and strategies.
Comfort making decisions with imperfect information. Excellent communication skills in English.
eCommerce Experience is preferrable
Required Skills & Experience:
Bachelor’s degree in Marketing, Communications, or a related field.
Hands-on experience with marketing automation platforms (e.g., HubSpot, Zoho, Zapier).
Demonstrated success in running and reporting on digital marketing programs.
Proficiency in tools like Google Analytics, AdWords, SEMRush, AHREFS, and content syndication.
Experience with SEO, PPC, social media lead generation, and website analytics.
Strong analytical thinking and attention to detail.
Location:
This role is based at our Clontarf Office and offers a hybrid work option (3 days in office – Monday, Tuesday, Thursday) so the suitable candidate should be based in the Dublin area in order to commute. For international applicants, you must hold a valid visa and work permissions for Ireland in order to be considered for this role.